Apologia Primarchica |
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Legion 4
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Post subject: Apologia Primarchica  Posted: Thu Feb 19, 2004 6:20 am |
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Joined: Thu Feb 13, 2003 5:13 pm
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Location: Ohio - USA
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Primarch has a pretty good record with this Epic/Retail stuff. As long as I can call the Trolls (as I have been doing for over 10 years) and get Epic delivered to my door, I don't have a problem with it. Very little G/W stuff is carried at the shops in my hometown, let alone Epic !  I don't think G/W believes E:A is going to be the "Main Event" or ever will ... Just so they give it enough support to keep it alive and I (we) can get it through MO, I feel is the best we can hope for ... 
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Legion 4 "Cry Havoc, and let slip the Dogs of War !" ... "People sleep peaceably in their beds at night only because rough men stand ready to do violence on their behalf."
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Mojarn Piett
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Post subject: Apologia Primarchica Posted: Thu Feb 19, 2004 8:08 am |
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Location: Finland
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The local independet store here isn't going to stock any Epic minis. They got a couple of copies of the rulebook and that's it.  Of course, it's no problem for me to order from GWUK, but I was hoping to see _some_ activity around epic. I won't be seeing any. I don't know whether the GW store in Helsinki will be carrying Epic but I doubt it. And I don't much care; it's not going to save me much in postage over ordering direct from UK.
I guess I'll try to cut my losses and try to buy any epic I can from locals who used to play it. 
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I don't know and I let who care. -J.S.
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vanvlak
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Post subject: Apologia Primarchica Posted: Thu Feb 19, 2004 10:36 am |
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Joined: Fri Oct 31, 2003 7:52 am
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Location: Malta
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| Quote (Mojarn Piett @ 19 2004 Feb.,08:08) | The local independet store here isn't going to stock any Epic minis. They got a couple of copies of the rulebook and that's it. ? ?Of course, it's no problem for me to order from GWUK, but I was hoping to see _some_ activity around epic. I won't be seeing any. I don't know whether the GW store in Helsinki will be carrying Epic but I doubt it. And I don't much care; it's not going to save me much in postage over ordering direct from UK.
I guess I'll try to cut my losses and try to buy any epic I can from locals who used to play it. ? |
Same here - the two local stores who get GW stuff seem to be uninterested. MO it will have to be - 2nd hand epic is practically nonexistent here.
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CrimsonFury
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Post subject: Apologia Primarchica Posted: Thu Feb 19, 2004 2:41 pm |
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While Epic obviously won't sell as well in places without in-store support, IMO it will still do well enough for GW\Fanatic to continue producing and selling it (even in the US).
I read some interesting points about GWs marketing strategy in the Appendix of their 2003 final results. You can find the full article here: http://investor.games-workshop.com/Resu ... endix1.htm
Here are some quotes from the article (underlining added by me on points I thought were interesting)
In short the model is that of a niche business and the story is that it appeals to a relatively small number of
people devoted to the Games Workshop Hobby.
Niche businesses are not widely understood. They do not, generally, follow accepted business norms. Much
of what is written about business is written about varieties of mass-market activities; most of the day to day experiences we have are with mass-market companies. A niche business is a tightly focussed activity that knows that what it does is not for everyone, but for a narrow group of individuals. It knows that quality is more important than price, and that respect for the customer is paramount. It knows that mass-market advertising is expensive and for niche businesses ineffective compared to the power of word of mouth. These are a few examples of the differences, there are many others. |
This is what Games Workshop does; we create materials of the highest quality that appeal to a minority of
the population. The challenge for us is not to try to get everybody to buy our products but to reach out and
find the people who want them, anywhere in the world |
Secondly, our future growth is dependent above all on maintaining product quality, continuing to introduce
more people to the Hobby, and keeping people in the Hobby longer.
We do not need ?hit? lines, nor innovative packaging, nor cut-throat pricing.
Our customers are special and unusual people. They, like us, love their Hobby. Their main concern is with
quality and integrity. So our biggest challenge is to ensure we constantly provide a level of detail and service that is appropriate to and respectful of the devotion of our customers.
These are the keys to understanding Games Workshop: niche marketing and selling to a pre-selected, quality obsessed, narrow customer base.
As a Group we understand niche markets, providing excellent products and service to devoted gamers. That
is what we are good at, and that will continue to be our obsession.
