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AMTL v1 in the Vault

 Post subject: AMTL v1 in the Vault
PostPosted: Fri Apr 02, 2004 7:28 pm 
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Hi!

There sure seems to be no epic in Jimbo's link and not much in the May preview either...

...not good...

..perhaps June?

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 Post subject: AMTL v1 in the Vault
PostPosted: Sat Apr 03, 2004 4:06 pm 
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Hi all,
I might be the bearer of bad news - the following is from the GW website on the May 2004 issue of White Dwarf (UK edition):

"This month we present the final instalment in our series on Epic: Armageddon. Jervis Johnson takes a look at what Fanatic have planned for the system in the coming months and years?"

Whilst news of Jervis' plans is welcome, that single word - 'final' - referring to support of Epic by WD sound damnably ominous.
:(

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 Post subject: AMTL v1 in the Vault
PostPosted: Sat Apr 03, 2004 6:16 pm 
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I find it surprisong that GW don't want to plug their own game more. I know SM & BFG appeal more to the older gamers but I think they are missing the chance to get the next generation of gamers hooked.

My younger cousin is 15 years old- he now has 3 armies for W40k- if there had been better coverage of Epic A in WD I know I could have convinced him to start an Epic army instead of a 4th W40k army. But un;ess he see more Epic figures being sold in the stores, or even games of Epic played in store, or as a minimum Epic featured in WD, then he will never get into the game.

every game needs the occasional influx of fresh blood. The lack of support will harm the long term future of Epic. Lets just hope that Epic does well enough in the short term for SG to want to continue the open playtesting approach and the gradual release of new army lists and figures.

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 Post subject: AMTL v1 in the Vault
PostPosted: Sat Apr 03, 2004 7:52 pm 
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I think a lot will depend on how well they plug the new fanatic mag. If that goes well, Epic and all the other games get continous, high quality support. I was encouraged that a free copy will be given to all UK WD subscribers (big profile boost) and that with a subscription the cost will be ?3 per mag. That price is not bad for a full colour mag with no outside ads. I just saw an edition of Runner's World which is smallerand basically a big ad with an asking price of ?2.95. I'm just waiting to see the finished prodct with crossed fingers.  :) Prominent display in GW/newsagents would be a big plus as well.

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 Post subject: AMTL v1 in the Vault
PostPosted: Sat Apr 03, 2004 10:25 pm 
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Hi!

I sometimes think fanatic doesn't even know how to market the game to other GW players.

If you play 40 or fantasy then you expect continous support in WD and releases every so often as well as product visible and played in whatever store you go to.

The usual GW customer doesn't play or tries any other game that doesn't fill the mold GW has created. Yet Fanatic cranks out games that do not live up to the support GW themselves have accustomed people to.

Like it or not epic's marketing is definitely "flavor of the month" as far as mainstream GW players are concerned.

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 Post subject: AMTL v1 in the Vault
PostPosted: Sat Apr 03, 2004 11:57 pm 
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Quote (primarch @ 03 2004 April,22:25)
Hi!

I sometimes think fanatic doesn't even know how to market the game to other GW players.

Unfortunately, Fanatic have little say in the actual marketing.

They make the toys & write the books, then its down to the GW main marketing team & other departments to decide coverage, pricing etc. When the product is made in its basic form, its almost entirely out of The Specialist Games Studio's hands  :{

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 Post subject: AMTL v1 in the Vault
PostPosted: Sun Apr 04, 2004 1:46 am 
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Hi!

I hear ya Tuff.

I wonder why not just give fanatic total independence? IF they make money GW lets them continue, if not they scrap the whole thing. To give them reigns to produce games but then handicap all their efforts by giving them no real support is silly. I guess "fanatic" in GW lingo mean "wastebasket", where games that dont make a "gazillion" dollars go.....

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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 10:00 am 
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I'm gussing that business is business! They need to focus WD on articles that will promote sales.

They must have pumped a great deal of money into LOTR for example, hence its regular section and promotion in the mag.

I'm not a regular WD reader, but do they cover other specialist games from time to time? I would assume that the players of these games are doing their collective nuts over four months of publisity(!) for EA.

I don't know why, but I assume that 40k and Warhammer are more appealing to young gamers who spend their pocket money in the shops. Is EA too expensive for young gamers? Is it the visual apeal of 40k or warhammer that makes it more popular? I don't know the answer to these questions, but GW marketing do - thus the focus for its flagship mag...

Furgie (can we get a spell checker in here?  :D )


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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 10:54 am 
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As far as I know the demographics are roughly like this..

40K - Generally younger player
LotR - Also a gateway for youger players, but with a reasonable percentage of older Tolkien nuts
WFB - Older than 40K players on average, maybe its fantasy versus sci-fi themes?
Specialist games - Generally the most mature market as games aren't as mainstream.


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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 12:26 pm 
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Hi!

GW's business strategy for many years has been to appeal to a younger crowd and "rotate" games every 18 months or so becuase that target audinece is very fickle and lose interest in things quickly. GW no longer caters to "old hands" because there's not a lot of money there. Young impulse buyers are better becuase they buy things, play then drop the game for the "next new shiny thing" that pops up and moves on and GW replaces them with a fresh new group that needs to buy everything all over again.

Brilliant corporate practice. From a "hobby" point of view not so great.

Primarch

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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 1:13 pm 
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Up a bit early today aren't you P?

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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 3:01 pm 
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40K truly is a kids game, that is why it sells so well.  Most adult males are playing golf, bowling, etc.  Let's admit it guys ... it's still playing with toy soldiers, regardless how well or poor the rules are written ... :L

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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 3:41 pm 
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I'm not even going to go there.....   :D


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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 4:58 pm 
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...I love my toy soldiers...


Cheers! :)

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 Post subject: AMTL v1 in the Vault
PostPosted: Tue Apr 06, 2004 7:53 pm 
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Hi!

Yes Tom, I'm off for a couple of days....  :D

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