Hi!
I think Jimbo has summed up these points nicely and are exactly the understanding I have of Fanatic games in relationship to the parent company GW.
Fanatic does NOT have independent manufacturing or distribution capability from GW. Fanatic is a subsidiary, pure and simple and dont "call the shots" in overall production and distribution of their products. They merely "design" games and support them, not produce them.
From a business standpoint it would be sheer folly for GW to have a separate manufacturing and distribution system for fanatic games. The costs in such redundancy would be non-profitable for a subsidiary that accounts for only 5% of GW sales (according to Jervis, IIRC). The reason for Fanatic's resource "poorness" is basically one of demand. They wont get alloted more than the profit they make. Simple business sense.
Thus, Fanatic = GW. They are one and the same, just different arms of one large business. The slowness of release and availability for epic is dependant on GW's manufacturing and distribution allotment for this game, not Fanatics inability to do so. They dont control that part.
Thats why I am careful and to state its a "GW problem", not a fanatic one in regards to marketing and distribution. As for what Jerivs says or not, keep in mind he is neither owner, CEO, regional manager, distribution manager of any GW subsidiary, just head of the fanatic subsidiary which designs and supports games. He doesn't control price, manufacture or distribution of Fanatic games. GW controls that.
While its obvious that the availability and release rate cannot compare to GW's core games, thats a GW corporate decision. The system needs to prove profitability first. IF for some reason epic A proves to be a smash success and rakes in the dough in its first few quarters, then resouce allotment would increase and you'd see more releases and more frequently.
All this aside, I do feel compassion for Jervis's position between what he truely desires to make available for epic and what the marketing, manufacturing and distribution restrictions placed on him will allow. Its a real lose-lose position for him and he doesn't deserve to be in such a position.
But as the adage goes....
....business is business.
Primarch
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