bitz by bit ordering, while nice, is hardly practical. But everyone has a bitz box, so bitz packs are a nice way to enable collector to personalize their miniature.
About the success of the campaign actually, while I'm pleased it is working, I really think it could do at least 2 times better and probably more if you had actually planned for it before, beyond designing the plastic sprue.
Imagine the success it could have if you had perfected the designs for the metal range before ?
If you had a few painted prototypes, actual color pictures to show ?
If you had a clear plan for strech goals, so that people could understand the whole vision, rather than discover a few lines at the bottom of the page ?
If you had used kickstarter, for which everyone has an account since it is essentially Amazon, and which let you clearly separate add-ons from pledges ? and actually shows updates on the main page rather than in an hidden tab ? And where so many other miniature project could reference you ?
If the main page of your project actually contained all the info, your vision, your projects, rather than a single link to a nerdy forum at the bottom ?
If you did take into account the fact that your core customer have already spent a lot a week before because of SG line death ?
I am supporting you all the way, but it really feels like if you're improvising.
I don't think you realise it completely yet, but with careful planning, additional designs, scuplts and variants ready IN ADVANCE, some partnership with other actors (outsourcing the bases to EW for the first phases rather than invest for a new mould for example) and a better understanding of the market, I think you could have a 8000£ project funded by now, with separate and varied infantry sprue for both factions from the beginning, and be well on your way to full vehicle sprues as final stretch goals in sight by now, with loads of add-ons unlocked in between which would have essentially been slightly discounted pre-orders for your company.
I can't believe you don't even have a link to your campaign on your company website.
Man, you know for a fact that I follow your projects with anticipation and even admiration over your skills when it come to making minis, but you need to realise that it is not the only thing you need to work on if you want this to really work.
Now, since we're here, we'll do as best as possible, but really Ben, get cranking, you could make it to 10000 still if you really go into overdrive, and give a really great (kick?) start to your business. Since you launched your campaign without that much preparation (you obviously dreamt about it a long time, and I understand SG demise probably prompted you to pull the trigger), you'll need that much more work.
As it is, it looks like you think your audience is actually restricted to Tac Coms. While I'm sure we're all honoured, while the 6mm market isn't very big, it is much larger than tac coms. at the moment, your visibility and the interest of the project for those who are not "in the know" is really below what it could be.
Try to guess how much a nice-but-not-groundbraking project for 28mm fantasy dwarves can get.
OK, 6mm sci fi is not as widely used as 28mm infantry, but these models have thousands of rival alternatives; with plastic 6mm infantry you essentially get yourself a monopoly.
I REALLY DON'T mean any of this long rambling post as an offence and I know you already poured a lot of work into this, on the contrary I am enthusiast enough about what you're doing that I care enough to state my fears bluntly. You really don't seem to realise what you have in your hands*, and what you COULD do with it.
*basically, platinum plated gold ingots.