Ok, and with apologies for being dense, I now understand the point being made:-
When rolling for the effects of a critical hit in the end phase, this could call for an additional point of damage which could also go critical. If it does, you then check for the effect of this new critical which could result in further damage etc.
I think this 'catastrophic' cascade effect would only apply to certain IG and Chaos titans. Ork Gargants could
start a new fire and suffer a point of damage for not putting the original fire out - and conceivably this could go critical also starting a new fire making a total of
three fires, but that is as far as the cascade effect will go.
While I have never seen this played it does make sense. That said, the chances of this occuring are remote.
Refering to Marks example, the critical of the Baneblade WE is immediate destruction causing a hit on any unit within 5cm. It seems that the other two Baneblades were nearby, failed to save this new hit which then also went critical destroying these WE as well. Each WE has 1/24 chance of a hit penetrating and going critical. The chances of all three going up in this manner is thus 1/13824, or 0.0072% - - - - very remote but memorable if it happens

(incidently it
is more likely than winning the lottery)