Epic in this months White Dwarf |
TuffSkull
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Post subject: Epic in this months White Dwarf Posted: Sat Apr 03, 2004 11:57 pm |
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Joined: Tue Feb 25, 2003 11:49 am Posts: 2830 Location: South East UK
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Quote (primarch @ 03 2004 April,22:25) | Hi!
I sometimes think fanatic doesn't even know how to market the game to other GW players. | Unfortunately, Fanatic have little say in the actual marketing.
They make the toys & write the books, then its down to the GW main marketing team & other departments to decide coverage, pricing etc. When the product is made in its basic form, its almost entirely out of The Specialist Games Studio's hands 
_________________ Cheers, Paul "TuffSkull" T. http://hobbybrush.com - My New Website, with thousands of painted Mini Pics :) http://hobbybrush.blogspot.com - My Hobby Blog TuffSkull's notepad- My Old Blog on Wargames Wiki.
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primarch
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Post subject: Epic in this months White Dwarf Posted: Sun Apr 04, 2004 1:46 am |
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Joined: Fri Feb 14, 2003 12:46 am Posts: 27069 Location: Edmond, Oklahoma USA
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Hi!
I hear ya Tuff.
I wonder why not just give fanatic total independence? IF they make money GW lets them continue, if not they scrap the whole thing. To give them reigns to produce games but then handicap all their efforts by giving them no real support is silly. I guess "fanatic" in GW lingo mean "wastebasket", where games that dont make a "gazillion" dollars go.....
Primarch
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Jackhammer
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Post subject: Epic in this months White Dwarf Posted: Tue Apr 06, 2004 10:54 am |
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Joined: Thu Feb 06, 2003 9:36 pm Posts: 466
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As far as I know the demographics are roughly like this..
40K - Generally younger player LotR - Also a gateway for youger players, but with a reasonable percentage of older Tolkien nuts WFB - Older than 40K players on average, maybe its fantasy versus sci-fi themes? Specialist games - Generally the most mature market as games aren't as mainstream.
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primarch
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Post subject: Epic in this months White Dwarf Posted: Tue Apr 06, 2004 12:26 pm |
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Joined: Fri Feb 14, 2003 12:46 am Posts: 27069 Location: Edmond, Oklahoma USA
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Hi!
GW's business strategy for many years has been to appeal to a younger crowd and "rotate" games every 18 months or so becuase that target audinece is very fickle and lose interest in things quickly. GW no longer caters to "old hands" because there's not a lot of money there. Young impulse buyers are better becuase they buy things, play then drop the game for the "next new shiny thing" that pops up and moves on and GW replaces them with a fresh new group that needs to buy everything all over again.
Brilliant corporate practice. From a "hobby" point of view not so great.
Primarch
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netepic
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Post subject: Epic in this months White Dwarf Posted: Tue Apr 06, 2004 1:13 pm |
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Joined: Thu Feb 13, 2003 4:26 pm Posts: 7016 Location: Southfields, London, England
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Up a bit early today aren't you P?
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Legion 4
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Post subject: Epic in this months White Dwarf Posted: Tue Apr 06, 2004 3:01 pm |
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Joined: Thu Feb 13, 2003 5:13 pm Posts: 36989 Location: Ohio - USA
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40K truly is a kids game, that is why it sells so well. Most adult males are playing golf, bowling, etc. Let's admit it guys ... it's still playing with toy soldiers, regardless how well or poor the rules are written ... 
_________________ Legion 4 "Cry Havoc, and let slip the Dogs of War !" ... "People sleep peaceably in their beds at night only because rough men stand ready to do violence on their behalf."
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Warmaster Nice
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Post subject: Epic in this months White Dwarf Posted: Tue Apr 06, 2004 4:58 pm |
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Joined: Tue Sep 30, 2003 9:15 pm Posts: 7948 Location: Denmark
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...I love my toy soldiers...
Cheers! 
_________________ Sofa General
Nobody expects the Inquisition!!! http://theepiclounge.wordpress.com/
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netepic
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Post subject: Epic in this months White Dwarf Posted: Tue Apr 06, 2004 8:21 pm |
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Joined: Thu Feb 13, 2003 4:26 pm Posts: 7016 Location: Southfields, London, England
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Legion 4
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Post subject: Epic in this months White Dwarf Posted: Wed Apr 07, 2004 4:01 am |
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Joined: Thu Feb 13, 2003 5:13 pm Posts: 36989 Location: Ohio - USA
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Don't get me wrong Boyz, I like my Epic toys, too. And I'll continue to add to my forces with E:A. Of course I never pass up a chance to make fun of 40K ! 
_________________ Legion 4 "Cry Havoc, and let slip the Dogs of War !" ... "People sleep peaceably in their beds at night only because rough men stand ready to do violence on their behalf."
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Mojarn Piett
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Post subject: Epic in this months White Dwarf Posted: Wed Apr 07, 2004 7:38 am |
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Joined: Fri Feb 14, 2003 7:35 am Posts: 5455 Location: Finland
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I don't blame you. BTW, it's only 16 days to UWZ! I have been waiting for this sooo long...
_________________ I don't know and I let who care. -J.S.
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netepic
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Post subject: Epic in this months White Dwarf Posted: Wed Apr 07, 2004 8:44 am |
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Joined: Thu Feb 13, 2003 4:26 pm Posts: 7016 Location: Southfields, London, England
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UWZ?!?
Understanding Women Zen? - Really need this one Universal Women Zoo? - I think you can be locked up for this one Ultimate Women Zone? - Holodeck?!? Or have you finally found me a free strip joint?
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Legion 4
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Post subject: Epic in this months White Dwarf Posted: Wed Apr 07, 2004 4:41 pm |
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Joined: Thu Feb 13, 2003 5:13 pm Posts: 36989 Location: Ohio - USA
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UWZ ?? Along with the Toy Soldiers theme. A toy story of woe. I have 100s of my mostly HO/00 scale WWII-Modern wargame AFVs, Infantry, FA etc. stored at my Aunt's house who at 91 passed away in Feb. So I have no choice but to sell the lot, fortunately I know and I am in contact with a collector in a nearby town (Akron, OH), who will buy the lot. I'll have to make 2-3 trips ! As much as I would like to keep the models, and I played many games with many of those "toys" in my younger days, reality raises it's ugly head. On the other hand, I'll make some good $$$ for E:A ! 
_________________ Legion 4 "Cry Havoc, and let slip the Dogs of War !" ... "People sleep peaceably in their beds at night only because rough men stand ready to do violence on their behalf."
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