it wasn't released because it's a SG release, and we can't compare it to any other release because it's the first SG release (all other Fanatic games were released as GW before the formation of the SG team). As Jervis explained, the SG production/distribution system is handled differently from the core GW system. SG also have to cope with the various policy of Local GW incarnation (GW-US, GW-Oz...). The current success is for europe, since SG is working at the european scale (apart the translation issue). Jervis allready stated that similar distribution system will come for the US and then OZ.
The amount of production strenght and advertising/support (overall, the amount of investment) GW is willing to put into fanatic games seems pretty limited, and i must say i would be surprised if Epic:A get any support in GW outside UK. In europe, there wasn't anything in WD outside UK. neither french, spanish, not german edition got anything...
The fact is, E:A seem to sell quite well WITHOUT the usual advertising/propaganda in WD, wich seems to make GW right about their choice considering the very limited promotion of the game, even if us player would quite like to get as much materials and coverage as possible. I must admit, anyway, that the playtesting give us much material available from the launch of the game (number of lists available for example) more than any game had at launch it seem. Even if most of those list are not yet "tournament official", they are nevertheless quite finalized and playable.
Another thing to notice : the Rulebook having been out of stock 2 times now obviously mean it sells very well : which may encourage GW to make more rules available online, as the economic model proved good and working. This is quite good news, as i think the extensive playtesting the game had is one the factor that make the rules so good (Most player consider this is the best incarnation of the epic system so far, after all, and i'm one of those), and the result seem to indicate the same method may now be applyed to other games.
Athmos
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