Quote: (Chroma @ 23 Jun. 2009, 16:05 )
Quote: (daemonkin @ 23 Jun. 2009, 16:02 )
I honestly can't see any rationale behind this move by Tony C. It boggles my mind.
It's simply the rationale GW always uses: It doesn't sell *enough*.
It makes perfect sense from that standpoint.
Exactly. GW is a publicly traded company. That means it has an obligation to its shareholders to maintain
increasing profits. Shareholders expect their shares to be worth more next year than they are now; that's what they bought them for. So the company has to aim to keep making
more money than it already is, so that the share price keeps going up.
If a part of the business is ticking over and making a small profit, that's all well and good, but if the resources that are being invested in that area of the business could be reallocated to something else that would make
more money then that is what a company is required to do.
If the moulds for FW's Epic models are wearing out and need re-tooling, then that's a pretty obvious point at which to stop and reconsider whether it's worth keeping all of it or maybe dropping some or all of it so that the company can concentrate on more profitable lines.
GW doesn't exist to make games. It doesn't exist to make miniatures. Those are just means to an end. GW, along with every other business ever, exists to make its shareholders richer.