The centre rule is:
To be under a template or in terrain, the unit's center has to be under or in. It's virtually the same as the "half of the unit" has to be under or in rule. The difference is mathematically. The center has no size, so you can put a unit on a road through a forrest, even if the road is smaller than half a stand. Of course this makes only sense, if in you imagery the soldiers are able to move freely about. In a Napoleonic game you might find the "half unit rule" more appropriate, because it prevents stands in Line formation to zoom along roads.
IMHO most gamers think of terrain as areas of effect as I said before. For one it is "natural" to think that if you have an distinctive area that this area is where the effect is. When playing soccer you define your playing field "up to" where the lawn ends and the walkway starts. And the second reason it's just common practice with war games.
While I agree on not be seen despite being in full sight, because of some backdrop it just works the other way round. You just might be seen because of that backdrop. You might have the most advanced camouflage scheme ever, but stand out as soon as you move in front of a uniformly painted house. Also we are not necessarily talking about a sniper hiding in the open, but more often moving or even shooting bodies of men.
But what feels mostly wrong about the touching thing is that you extend your formations ZOC and units weapon range by moving the units as far out as possible (putting the small side of a 40x12mm base in contact with terrain), claiming being in cover, while purposely moving the models completely out of cover optically. It's like having the cake and eat it. IMHO - if you want cover stay in it.
PS.
Writing this, I realize that I'm not even really negative about the idea of touching terrain granting the -1, but it really is the touching with the small side or even an corner, that makes me cringe.
Being concealed when touching with a long edge as completely as possible (i.e. not with the corner) or even better touching with the center of a long edge

feels ok for me.
I would even extend that to the vehicle rule - because the image is troops milling about the vehicle and not forming a screen in front of the vehicle as players often do (me included).
While I think that using the center of a unit for being in terrain/under template and touching terrain/vehicles with the center of long edge for claiming -1 would be a very good solution, I understand that it will not not be really considered by most as a possible way (because of how they play now), so feel free to regard this just as the philosophical musings of an old man.