Drek, I was just thinking in a grand scheme.  Obviously generic would be more broad reaching, but we're talking about building an entire supplement on these scenarios. If you have nothing but generic situations it is akin to buying a 5 gallon tub of vanilla.  Vanilla is the most popular icecream flavor in the world, but how often do you go for a double scoop of vanilla? My guess is not very often.
A supplement on something like this should reach a broad audience and as such historical re-creations and other ideas I presented above could be presented in each section and provide a ton of ideas.
All of the "basic" scenarios are supposed to be, for the most part, generic; so much so, that you could meet another player who had brought a 3000 point Tournament army and say, for example, "Let's play an Ambush instead!" and would be able to do that.  There will be a host of "scenario modifying" rules, like the Planetary Conditions I released, to allow a wide variety of customization.
From there, each scenario will have a "historic refight" based on its premise, with story and setup and forces.
On top of all that will be a, or possibly multiple, campaign system(s) for integrating scenarios into a plausible and challenging campaign: small, medium, large, or monstrous, as desired.  See the "Red Queen Rising" campaign as an example of what I'm talking about.
And then, there will be a few playable "smaller" campaigns.
And, lastly, alternate/advanced rules for variant play experience.
Your Red Queen Rising idea is actually what got me thinking that a series of campaign ideas could be presented in the same tome. ÂÂ
Here is where I am coming from: something like this has to be a collaborative effort to get done in any reasonable period of time.  It makes no sense for two or more people to be working on different projects when they can all fall under the same umbrella.  The layouts, pictures, artwork, text, backgrounds, references, those are all just the beginning.  The playtesting that will go into something like this will need to be big.  Ideally you'll want at least three playtest games for each scenario which means a lot of people will be needed.  The best way to get people to help is to have them playtesting the ideas they come up with (or at least the ones they like the most).
Chroma, is there anything on the list I put together above that you don't like? If not, then we have an outline.  The ultimate goal here is to produce a book, after all, not a 50 page pamphlet.  Correct me if I am wrong.  IMO we have plenty of room to put some meat on the bones.  If we start hitting 160 pages THEN we can start looking to trim the fat.  For now though, I would think setting a limit for how many campaigns (or how many anything) is a bad idea.
Perhaps breaking up the work into separate project leaders?
For that matter, if a person wanted to write up a small fiction to go with their campaign then by all means do so!  If you had a piece of (non-GW) artwork that inspired your idea, reach out to that artist and ask for permission to use it.  There is some incredible potential in this book (UGH, Total War, can we vote on this title please?!) and I think anyone who has an idea should throw it out there.
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I'm thinking of when the 4th Armored broke through to break the siege. It doesn't exactly sound like a "rescue" mission to me.