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Here's the problem - when's an army ever "done"? I can add to each line indefinitely.
I think you are right, and technically speaking you as the creator are the only one who can dictate when an army is "done." However I think mordeton and echoco both bring up good points.
If I may, I think what most people are saying is that they don't want necessarily a complete army that will have every single bell and whistle, more so we just want at least a core set of units for each army, with future supplemental units in future waves. So filling out each army with the necessary infantry, armor, air, and potential heavy duty units that would make each army a part of our complete breakfast. I think at the end of the day we don't want an army that is absolutely finished, we want something we can actually play with.
But like echoco said no army necessarily has to follow a set formula of x amount of tank types, infantry, etc. avians comes to mind as the infantry look great, and if that is all you are going for fine, but if you are planning something more I think a lot of us would like to see it fleshed out first.
By setting up core units I think most everyone will be happy because then they can actually play each army. Leaving room for future units however leaves room for future interest in your model range while preventing you from burning out.
On a final note, I think it is probably really important to mention that a lot of us come to this thread with preconceived notions. A lot of us are inclined to view your models as proxies only as they really do fill that hole neglected by certain unnamed companies. I think the more we as customers come to recognize deacon's line as unique IP the better off we'll be. This gives you the ability to dictate the fluff and what units go with each army instead of filling out all the "proxies" we want for another IP's army we may have in mind. Having a ruleset might solidify that.
All I can say for now is that I think you are doing just that, especially with stygians, they are really coming into their own. Just keep up the great work and take everything we as your ravenously fanatical followers say with a grain of salt.

Hope that helps.