Nitpick wrote:
About the pictures. Why not have a crowdsourced gallery? An add-on category that buyers can look at if available. People can choose to add nice pics of nicely painted exemplars to it. For fun. You retain full editorial privilege of course. You only want neat pictures...
A gallery is a nice feature, but the actual product pages need a consistent, quality visual guide for each product. It conveys a sense of professionalism and makes it easy for customers to evaluate what they will get. With a gallery of user submitted pictures your going to be all over the place in terms of how they look, quality of paint jobs, composition, size and so on.
Another thing. As I understand it, the DiD range, while obviously being primarily meant as proxies for 40K factions, does have its own background and fluff associated with it. Having a page that lays out that background in a consolidated place would also be good, it helps to show that you aren't just trying to piggy back on GWs fluff.
Obviously, you need to continue producing new products, but I would honestly make those web site changes (quality pictures and background section)the number one priority. Having a solid framework upon which to add new releases can do a lot for keeping maintenance costs (both time and many) down in the future.